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We Build Readiness Into Every Strategy
Exit readiness is not an event.
It’s an operating standard.
If your business depends on you, it’s not ready for your exit no matter how profitable.
Exit readiness is a coordinated progression across value, structure, and leadership.
Rénel Evans offers strategic planning and curates the expertise needed to support your business exit readiness through the following services:
Valuation and Advisory Services
Valuation is not a number, it is a narrative backed by evidence.
We support owners in understanding what their business is truly worth today, what it could be worth under disciplined operations, and what specifically must change to close that gap.
This work focuses on:
- Establishing credible, defensible valuation baselines
- Identifying EBITDA leakage and value compression risks
- Translating operational reality into buyer-recognized value
- Stress-testing assumptions before the market does
Highest achievable EBITDA is built, not discovered.
Deal Team Sourcing & Support
Most exits break down not because of the business, but because the deal team was assembled too late, or without alignment.
We help owners source, sequence, and coordinate the right deal professionals while maintaining a single strategic narrative throughout the transaction lifecycle.
Support may include:
- Legal and transaction counsel alignment
- Deal advisory and transaction strategy support
- Due diligence preparation and coordination
- Post-acquisition integration and transition support
Buyers don’t buy founders. They buy systems that survive founders.
Executive Leadership Coaching
Exit readiness is as much a leadership transition as a financial one. Your role as CEO must evolve before your valuation can.
Founders who delay evolving their role often unknowingly cap valuation, stall succession, or undermine continuity during transition.
This work supports:
- Founder identity evolution beyond daily operations
- Decision-making decentralization and leadership elevation
- Preparing successors, executives, or future operators
- Reducing key-person dependency without loss of vision
Succession is not paperwork.
It is people, trust, and timing.
100%
If I stepped away for twelve months, would this business still perform—or would it stall?
This is the first question buyers ask, even when they don’t say it out loud.
100%
Could your financial performance be explained cleanly, consistently, and defensibly to a skeptical third party?
Buyers don’t fear imperfect numbers. They fear unclear ones.
100%
Are you personally prepared to evolve or exit without undermining the business or the deal?
This is the question most owners avoid.
Sell-side Transaction Life Cycle
Readiness Begins Before the Market Is Involved.
The sell-side process does not start with a buyer, it starts with clarity. The strongest sell-side transactions are not rushed. They are prepared, sequenced, and led with discipline.
Exit readiness is not about timing the market. It is about being ready when the market calls.
Phase 1: Strategic Readiness & Intent Alignment
This phase aligns the owner on objectives, timing, acceptable outcomes, and non-negotiables. It establishes whether the goal is a full exit, partial liquidity, recapitalization, or leadership transition.
Key Outcomes:
– Clear exit intent and optionality
– Owner alignment on role evolution
– Strategic positioning before exposure
Phase 2: Value & Positioning Alignment
Before valuation is shared externally, the business must understand how value is created internally.
This phase examines earnings quality, operational dependencies, leadership structure, and scalability to identify value drivers and valuation constraints.
Key Outcomes:
– Credible valuation range
– EBITDA normalization insights
– Identification of value gaps to address pre-market
Phase 3: Pre-sale Optimization
This is the most underestimated phase and often the most valuable.
Operational, financial, and leadership improvements are made intentionally to reduce risk, improve credibility, and strengthen buyer confidence before the business is marketed.
Key Outcomes:
– Reduced founder dependency
– Strengthened financial discipline
– Improved governance and reporting
Phase 4: Deal Assembly Team
A successful sell-side process requires more than advisors, it requires coordination.
Legal, financial, and transaction professionals are sourced and aligned under a single strategic narrative to avoid fragmentation during buyer engagement.
Key Outcomes:
– Aligned legal and advisory team
– Clear deal roles and responsibilities
– Unified transaction strategy
Phase 5: Marketing & Buyer Engagement
The business is introduced to a curated buyer universe through structured materials and disciplined communication.
The goal is not attention—it is credibility, competition, and optionality.
Key Outcomes:
– Confidential buyer outreach
– Management presentations
– Initial indications of interest
Phase 6: Due Diligence & Confirmation
Due diligence is not an investigation, it is confirmation.
Well-prepared businesses move through this phase efficiently because financials, operations, leadership, and documentation have already been disciplined.
Key Outcomes:
– Smooth diligence execution
– Reduced deal friction
– Maintained leverage and momentum
Phase 7: Negotiation & Structuring
This phase determines how value is realized, not just how much.
Purchase price, structure, earn-outs, rollover equity, governance, and post-close roles are negotiated to align risk and reward.
Key Outcomes:
– Optimized deal structure
– Risk-adjusted economics
– Clear post-close expectations
Phase 8: Closing & Transition
The transaction closes, but leadership transition and continuity planning begin.
This phase ensures operational stability, cultural continuity, and successful handoff whether the founder exits, stays involved, or transitions leadership.
Key Outcomes:
– Successful ownership transfer
– Leadership continuity
– Preserved enterprise value
Phase 9: Post Transaction Evolution
Post-close integration, leadership support, and strategic recalibration protect both financial outcomes and personal fulfillment.
This phase determines whether the exit becomes a success story or a regret.
Key Outcomes:
– Founder role clarity
– Organizational stability
– Long-term value preservation
Multiple Pricing Options Available
Our subscription model supports owners at different stages of readiness—without forcing urgency where it doesn’t belong.
Foundation
Who this is for:
Owners who are successful, curious, and early in their exit-readiness thinking 2-3 years from execution. Do you have an exit or succession plan, that fits your business?
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Annual Exit Readiness Diagnostic
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Valuation education (how buyers think, not numbers only)
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Quarterly readiness benchmarks (financial, operational, leadership)
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Foundational guidance on founder dependency and succession risk
Most Recommended: Pro
Who this is for:
Owners actively shaping their business for optionality of an exit transaction within the next 12-24 months.
This plan includes everything in Foundation plus:
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Business Valuation (value $5,000) and ongoing valuation-informed guidance
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Financial narrative refinement and discipline support
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Exit readiness roadmap (multi-year, living framework)
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Leadership structure and succession modeling, with semi-annual advisory touch points.
Premium
Who this is for:
Owners approaching a transaction window, recapitalization, or leadership handoff within 6 to 12 months.
This plan includes everything in Pro plus:
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Advanced valuation and value-engineering support
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Deal team sourcing and coordination support
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Sell-side readiness sequencing and timing guidance
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Executive leadership Coaching and Post-transaction integration advisory
Renel Evans Ltd Co 